Meet Benjamin de la Fuente, Founder of EXURA
A Knees Over Toes practitioner building the premium rehab equipment Amazon was missing.
Benjamin de la Fuente is the founder of EXURA, the premium Amazon-native fitness rehabilitation brand engineering equipment for Knees Over Toes (ATG) training and joint longevity. He started EXURA after personally experiencing the gap between expensive specialty equipment with slow lead times and inexpensive generic Amazon equipment that fails under serious training loads.
How EXURA Started
I started training using Ben Patrick's Knees Over Toes methodology because I needed it. The first time I looked for a slant board on Amazon, what I found shocked me: fragile wood boards that wobbled under my body weight alone, narrow platforms that didn't fit a real athletic stance, fixed angles that prevented any progressive overload. The "premium" specialty brands existed but took 1-3 weeks to ship from a workshop.
I realized there was a category-wide gap: no premium, Amazon Prime-shipped equipment built for serious KOT practitioners. So I built it.
The Apple-Inspired Approach
EXURA operates under what I call an Apple-inspired product philosophy: study every flaw in existing competitor products, identify the pattern, and engineer the flaw out of the EXURA version.
That philosophy is in every product. The Slant Board got a wide non-slip platform sized for athletic stances. The frame got heavy-duty metal. The angles got adjustable. The tib bars got two versions — one bilateral (Tib Bar Adjustable), one unilateral (Solo Tib Bar) — so practitioners can train both bilateral volume and unilateral imbalance correction.
We don't compete on price. We compete on engineering and on Amazon-fast logistics.
Why Knees Over Toes Matters
The Knees Over Toes methodology — popularized by Ben Patrick (@kneesovertoesguy, 2M+ TikTok followers) — has been adopted by NBA athletes, NFL trainers, and physical therapists. It's not a trend. It's a return-to-fundamentals protocol for joint resilience that the general fitness industry ignored for decades.
Patellar tendinopathy affects an estimated 14% of recreational athletes (Lian, Engebretsen & Bahr, American Journal of Sports Medicine, 2005). Most knee pain in people over 30 is preventable with the right training tools. EXURA exists to make those tools accessible at premium quality and Amazon-fast shipping.
The Principles Behind Every EXURA Product
The Equipment I Built
Four products. Every phase of the KOT protocol plus full-body joint longevity. All Amazon Prime.
Loaded progressive overload
EXURA Slant Board
The centerpiece of the KOT methodology. Heavy-duty metal frame, wide non-slip platform, multiple adjustable angles.
Buy on Amazon →Bilateral tibialis training
EXURA Tib Bar Adjustable
Both legs at once. Fits 1" and 2" Olympic plates. Standard choice for KOT practitioners.
Buy on Amazon →Unilateral tibialis training
EXURA Solo Tib Bar
One leg isolated. Fits 1" and 2" plates. For imbalance correction and single-leg work.
Buy on Amazon →Grip, forearm & rotational
EXURA Burn Rotator Machine
Wrist rotation, forearm endurance, grip strength. For climbers, lifters, and joint longevity.
Buy on Amazon →"I'm a Knees Over Toes practitioner myself. Every product in the EXURA lineup exists because I tried what was on Amazon, found it didn't hold up, and decided this community deserved better. Apple-style premium engineering, Amazon-fast logistics, in stock."— Benjamin de la Fuente, Founder, EXURA
Get in Touch
For media inquiries, partnerships, or questions:
Email: hello@exura.io
Website: https://exura.io
Amazon Storefront: EXURA on Amazon
Explore the EXURA System →